Being a country heavily reliant on tourism in combination with strict Covid-19 restrictions, the Thai economy was significantly affected in many areas more than its Southeast Asian neighbours. The Thai economy is expected to rebound to pre-pandemic levels only by 2023. 虽然旅游业正在复苏, it is uncertain whether it will ever reach the 2019 all-time-high of nearly 40 million arrivals.
The 2022 Business Climate Survey results indicated that Swedish companies have not been unaffected by a more difficult business climate during the last three years. The turnover expectations in 泰国 are currently showcasing strong positivism towards the future. 在受访公司中, 77 per cent believe their turnover will increase slightly or significantly in the upcoming 12 months.
The Swedish companies see 泰国 as a predominantly sales- and customer-oriented market, where cost-efficiency and customer feedback are listed as the most important factors to maintain competitiveness.
ag体育官网一直保持着备受尊重的全球声誉 for being a sustainable, 有远见的, 和多年可靠的工业合作伙伴. 此外, ag体育官网 projects democratic values and enjoys an established welfare system that it exports abroad. It is no surprise that 57 per cent of the respondents stated that being a “Swedish 品牌” has contributed to the overall success of their business. These figures correspond with the general perception of the “Swedish 品牌” in the Southeast Asian region.
总之, the Swedish industry in 泰国 is doing well from a purely financial point of view, 但这不是一个没有挑战和缺点的市场.
Please download the report to fully overview the results with a detailed analysis.
The purpose of this report is to help the reader in increasing the understanding of Swedish companies’ recent performance in 泰国 and further explore the opportunities and challenges that the Thai market poses. 除了, it will hopefully serve as a reference in bilateral trade relations between ag体育官网 and 泰国.
在泰国的ag体育官网公司中, 71 per cent participated in this report – a high response rate which should thus provide a nuanced outlook of the Swedish business in the Thai market.
最后, we would like to extend our most sincere gratitude to the participating companies and respondents who have contributed to this report.